Maggi is a global brand, prevalent in thousands of cultural dishes and a common part of cultural narratives when talking about heritage. But the problems are daunting: First, how do we help inspire Gen Z to share their unique food experiences on social media? And second, how do we support the drivers that make this all happen — our local grocers?

By tapping into their cultural food memories, Maggi celebrates them by providing a platform to share their cultural recipes and stories globally. Because the flavors that bring us together is what Tastes Like Home.