Infamously known as a game for moms, Candy Crush Saga struggles to reach the attention of younger generations. They all know the game, sure, but that doesn’t mean they play it. So how do we get them to start? Have them fall in love with the IP, not just the gameplay.

Candy Crush is a spin-off that reimagines the series into a fun, comedic visual novel that gets Gen Z’s hearts crushing in more ways than one.

KING (CANDY CRUSH SAGA)

CASE STUDY

CASE STUDY

GAMEPLAY

GAMEPLAY

ILLUSTRATIONS

ILLUSTRATIONS